BETTER SYSTEMS. BIGGER PROFITS.
Performance-based marketing for profit-driven small and medium businesses.
We analyze your business across 500+ data points, build a 12-month revenue roadmap with projected revenue and customer acquisition cost, then execute it for you. Most of what we do, you only pay for when it works — clicks delivered, calls qualified, rankings achieved, leads booked.
Most Cost Effective Plan · Goal $1,000,000/yr · CAC $474 · 6 months to goal
1st year revenue
1st year budget
Lifetime ROI
Leads
Clients
Immediate ROI
500+ data points analyzed · 12 months of tactical detail
The observation
What we see in nearly every business we analyze.
Most of the businesses we analyze are good at what they do. They lose revenue anyway, because their marketing is unmeasured, uncoordinated, and built around the wrong metrics. Three patterns show up in almost every analysis.
01
Marketing spend is uncoordinated.
Google ads, Facebook ads, SEO, reviews, website, follow-up — five different vendors, five different reports, five different invoices. Nothing reinforces anything else. The owner is the only one with the full picture, and they don’t have time to manage it.
02
Lead cost has roughly doubled in five years.
Most businesses are still measuring success by “leads generated” instead of “profit per customer acquired.” The first number can rise while the second falls — and often does.
03
The work that moves the needle isn’t the work agencies sell.
GMB ranking, Generative Engine Optimization (the new SEO for AI search), conversion-tuned web copy, follow-up automation, review velocity — these change the economics of a business more than another round of ads. Most agencies don’t touch them.
The differentiator
Pay for results, not promises.
The visibility and lead-generation services that drive most of your traffic are billed on performance. The supporting infrastructure is flat monthly, because it has to exist before performance can be measured.
1
Google Autocomplete Traffic
We position your business name in Google and Bing’s autocomplete dropdown for the searches your customers are already running. No clicks, no charge.
You pay only when clicks are delivered
2
SEO (Page-1 Rankings)
We charge when targeted keywords actually rank on the first page of Google. Ranking is the result.
You pay when keywords reach page 1
3
Bing & YouTube Autosuggest
The same model as Google autocomplete, applied to Bing and YouTube autosuggest dropdowns.
You pay when phrases appear
4
Local Service Ads (Pay-Per-Call)
Google’s Local Service Ads system, run by us. No pay for clicks or unqualified contacts — only qualified inbound calls.
You pay only for qualified calls
5
Google PPC (Pay-Per-Click)
The standard Google Ads model, professionally managed. We optimize for cost-per-acquisition, not cost-per-click.
You pay when your ad is clicked
Infrastructure is flat monthly
The website, chat and voice assistant, CRM automation, and review-generation system run on flat monthly pricing. They turn delivered traffic into booked revenue.
What we do
One firm. One monthly invoice. Every channel that moves a profit-driven business forward.
Get Found
Your future customers are searching. Most businesses are invisible to them.
- Local SEO & Google Business Profile optimization
- Google Map Pack ranking
- Generative Engine Optimization (GEO) for AI-powered search
- Google autocomplete optimization
- Bing & YouTube autosuggest placement
- Page-1 SEO rankings
Get Leads
Once they find you, the question becomes: how do you turn searches into booked work?
- Google PPC (paid search)
- Google Local Service Ads (pay-per-call)
- Facebook & Instagram ads
- High-conversion website design
- Landing pages built around the offer, not the homepage
Get Repeat Revenue
The same customer can return three, five, ten times — if your business is set up to invite them back.
- Automated review generation (every job, every customer)
- AI chatbot for website inquiries (qualifies leads 24/7)
- AI voice agent for phone calls (books appointments)
- CRM automation (follow-up & repeat-customer campaigns)
- Win-back sequences for inactive customers
500+
Data points analyzed per plan
12-mo
Revenue roadmap, month by month
Pay-per-result
Billing on most services
1 invoice
Every channel, one monthly report
How it works
How a Profit Acuity engagement actually runs.
01
Start with the data, not a sales pitch.
The Precision Profit Plan
You answer a short set of questions — about five minutes. Behind the scenes we analyze 500+ data points across your market, competitors, service mix, customer economics, and geography. What comes back is a complete 12-month revenue roadmap. The plan is free, with no obligation.
02
You approve the plan. We execute it.
Done-For-You Execution
You don’t manage vendors or chase deliverables. One team handles everything in the plan — website, SEO, paid ads, follow-up, reviews, CRM. Most services bill on performance; the infrastructure is a flat monthly fee scaled to your business.
03
Projection in the plan. Performance in the report.
Monthly Reporting Against the Plan
Every month you get a report showing where you are versus where the plan said you’d be. What worked, what didn’t, what we’re changing. If we’re falling behind, we change what we’re doing — at no additional charge.
Who we work with
Built for profit-driven small and medium businesses.
We work with owners who measure marketing by profit per customer acquired — not leads, clicks, or impressions. Any business with enough customer volume to make customer acquisition cost worth measuring.
The researcher methodology
We don’t run Profit Acuity the way an agency is usually run. We run it the way a researcher would.
Agencies start with services and try to fit your business into them. We start with your business and figure out which services it actually needs — and in what order.
Every engagement begins with the Precision Profit Plan: a research document built from 500+ data points across your business, your market, your competition, and your customer economics. It shows what your marketing should cost, what it should return, and what to deploy in each of the next 12 months.
We observe. We measure. We deploy. We report. The data leads the decisions, not the other way around.
Sample 12-month Precision Profit Plan — projected revenue, customer acquisition cost, monthly budget allocation by service line, expected ROI, and a tactical objective list for every phase. This is what you receive after the intake. It’s free.
Reference cases
What the platforms we deploy actually produce.
Reference cases from the platforms and services we deploy for clients. Numbers are pulled directly from platform reporting.
Orthodontics · Costa Mesa CA
307 clicks
Google Autocomplete Traffic
Delivered in 30 days across 9 high-intent orthodontic keywords with geo modifiers — “invisalign costa mesa,” “orthodontist newport beach,” and more.
Carpet Cleaning · Durham NC
1,014 clicks
Google Autocomplete Traffic
Delivered in 30 days — 2.5× contracted volume (254% over-delivery) across the North Carolina Triangle for 11 carpet-cleaning keywords.
Landscaping · Facebook Ads
53 leads @ $27
Facebook Lead Generation
53 quote requests at $27 average cost per lead — 62% below the US Facebook benchmark. 756 prospects reached the quote form.
Dental Practice · Facebook Ads
8.65% engagement
Brand & Booking Campaign
22,589 reach at an 8.65% engagement rate — 4× the national average — driving 1,953 clicks to the booking flow.
Chiropractic · Facebook Ads
7.64% engagement
Lead Generation & Booking
18,695 reach at a 7.64% engagement rate — 3.8× the national average — with 1,428 clicks to the booking flow.
Med Spa · Email Marketing
16.89% open rate
Targeted Email Campaigns
Across three segmented campaigns (up to 50,000 emails each): open rates of 9.6–16.89% and click-through up to 2.18%.
FAQ
Questions business owners ask before hiring a marketing partner.
It depends on what your business already has in place. The Precision Profit Plan lays out exactly what you need over 12 months, in what order, with projected revenue and cost at each step. Typical monthly investment ranges from $1,000 to $3,500, with most performance services billed only when they deliver. Some components carry one-time setup fees, scoped before you commit.
Some services produce immediately — pay-per-click ads run the day they’re approved; pay-per-call lead generation can produce booked calls in the first week. Others compound over time — SEO and Google autocomplete placement typically reach full performance in 60–90 days. The plan shows the projected timeline for each service, month by month.
We measure performance monthly against the projections in your Precision Profit Plan. If we’re falling behind, we change what we’re doing — at no additional charge. Most of our visibility and lead-generation services bill only when they perform.
We handle the whole thing. One team, one monthly invoice, every channel in the plan. You get one monthly summary that shows where you are versus where the plan said you’d be.
The infrastructure has to exist before performance services can be measured. Charging per-lead on it would create perverse incentives. Flat fee on infrastructure plus performance pricing on traffic and leads aligns our incentives with yours.
We don’t promise specific revenue numbers. What we guarantee is that performance services are billed on performance: you pay when clicks are delivered, when keywords rank, when qualified calls come in, when leads book. If those things don’t happen, you don’t pay for them.
See what your marketing should cost — and what it should return.
Answer a short intake about your business — about five minutes — and receive a complete 12-month revenue roadmap. Projected revenue, customer acquisition cost, monthly budget allocation, and a tactical plan for every phase. Free. No sales call required.